Support for

Pesticide companies spend a huge amount of money defending pesticide products in the market and increasing their market share of pesticides. Depending on the specific kind of market, the focus might be on herbicides or insecticides or fungicides or on specific products. In addition the seasonal nature of farming can reflect the pattern of advertising throughout the year. The media is also used, e.g. press advertising, television campaigns, radio advertising. The ways in which advertising is done is not just up to the companies: there are basic rules that should be taken into account. As companies sometimes break the rules, it is important, that governments, CSOs/NGOs and the general public - as well as the companies themselves - have a close look at any kind of pesticide advertisement.